How to Harness Brainstorming to Build Great Content for Your Blog

Blogs can’t exist without content, and it is often one of the most stressful parts of blogging. Coming up with fresh, interesting, new content repeatedly for weeks, months, and years on end can take its toll if you don’t put strategies in place to help you before you get to burnout point.

Today’s challenge in our 31 day challenge is about alleviating some of that constant pressure (that you often don’t think about until it’s time to write) to allow you to just get on with creating content. Brainstorming ahead of time removes at least one of the obstacles to a full editorial schedule.

Brainstorming also allows you to step outside your blog for a moment and think long-term about things – you might have a great idea for a series, or even post ideas that aren’t just plain writing. It allows you to indulge your creative side for a moment and can result in topics you never even thought of but would be perfect for your blog.

In this episode, I share a process for coming up with ideas to write about that has worked really well for me. You’ll need a pen and paper, or even a whiteboard if you’ve got it. I’ll give you some steps to go through to define where your blog is headed, and help you create the ideas for content that will get it there. We also go through seven other ideas to help spark your creativity, which results in today’s challenge, which you’ll find on the podcast page (you’ll need them for tomorrow’s activity!).

See you tomorrow for the next episode.

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Click here to listen to day 11 of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

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