Bing is launching a new logo, quietly, that changed the Bing logo from the sharp yellow color to a duller green color and capitalizes the lowercase letter B.
Above is the three logos Bing has been through since they relaunched their search engine in in 2009 – at least they didn’t change the name again. 🙂
AdAge reported this saying the changes come partly because the green “is easier to see over yellow,” a Microsoft spokeswoman said, and because the new look displays well “across Windows devices and services.”
I am not sure I like the new logo any better than the yellow one but I am no branding expert.
The Bing iOS app already is using the new logo for its app icon:
Forum discussion at Twitter.
Update: Here is a higher quality version of the new Bing logo: